This is a weird one. I want to launch some advertising campaigns and am thinking of doing my first ever e-mail advertising campaign.
I then realized that I’ever never ever pasted an image inside an e-mail. I’ve sent lots of attachments, but nothing in the body of the e-mail.
So I wondered if someone could recommend a good tutorial on creating and implementing graphics in e-mail. For starters, I’d like to know what dimensions I should focus on. In other words, should an image inserted in an e-mail be 1,000 pixels wide or 500 pixels wide?
Also, do people create customized e-mails in special software programs, then somehow import them into their e-mail client, or can you create these types of e-mails in G-Mail or Canary Mail?
I’m thinking of creating an e-mail using two or three fonts that includes a couple images and a short (30-second video).
I don’t even know what the term for this sort of thing is - customized e-mail? E-mail design?