When I started out in this business (I’m older than most of you), it was pre-computer. When computers got to the point where they could be useful in graphic design, there was no Windows — just Macintosh. When Windows came along and replaced DOS, it was nearly as unusable for graphic design as DOS had been. It wasn’t until Windows 3.1, seven years after the first Macs, that Windows could be used for some limited desktop publishing. It wasn’t until Windows 95 and until design software started being ported over to Windows that it became competitive with Macs for graphic design.
With that in mind, Macs got an obvious head start in the creative fields since there really was no other alternative until the mid-1990s. Even after that, Macs were so firmly entrenched, that it was nearly impossible to dislodge them.
I had several jobs at different companies during the early days of desktop publishing. One of them was as a technical illustrator in the marketing group of a large computer manufacturing company that built some of the first PC clones. All our marketing work was done on Macs because the DOS and Windows-based PCs we were manufacturing were not capable of graphic design.
That’s interesting because I thought my similar experience was unusual. I know people who use Windows computers, but I don’t know any designers in my day-to-day work who use Windows. I know they’re out there because there are several top-notch designers on this forum (for whom I have great respect) who use Windows. In my in-person life, however, I’ve never worked with a designer or on a creative team where anyone (other than the occasional writers/editors) have used Windows (and that’s been a rarity).
The several ad agencies where I’ve worked were top-to-bottom all Macintosh — no exceptions other than accounting people. The daily newspaper where I worked was 100% Macintosh, with, again, only the accountants using PCs. The two magazines where I’ve worked were all Macintosh with only a few PCs is use by support staff. The creative teams at the in-house situations where I’ve worked all used Macintoshes — even at companies where everyone else used PCs. The state university where I worked just last year was all Macintosh — I don’t remember seeing a Windows computer the entire time I was there.
I’m certain that my all-Macintosh experience is not the norm, but even the majority of my freelance clients have been Macintosh users. I’m really not sure why this has been the case. Maybe it’s just been coincidence or maybe there’s some kind of siloed segment of the market that I work in — I just don’t know. Given that Macs marketshare in the U.S. (just checked) is only somewhere between 12 and 14.5%, it seems odd, but it’s still been my experience.
My purpose in the post is not to say that in today’s world Macs are still better than Windows machines for graphic design because they’re really not. Today’s Windows machines are just as capable of doing great graphic design work as any Macintosh. The essential software is basically the same on both platforms. In those instances where a particular app isn’t available for one or the other, there’s almost always a good equivalent. Windows computers are generally cheaper than Macs, which gives them an advantage in that regard. Today, as opposed to before the mid-1990s, Windows machines (for those liking the Windows OS or who might be on a budget or who might be in a Windows-only job) is a perfectly viable choice for graphic design.
However, Macs aren’t optional for me. For whatever weird reason, they’ve been required in every job I’ve ever had. Your experience might vary in exactly the opposite way, which is totally fine — it makes no difference to me. Whatever works is all that matters. Being ambidextrous between Windows and Macs is probably best in today’s world, but if I were to suggest a computer to a new design student with the budget to afford one, I’d still suggest a Macintosh.