What is a cool design

[PrintDriver]

@pluto

I’d ask more probing questions to understand what cool means to them and maybe for some examples of what they think is cool design - to try and narrrow down the aesthetic I need to achieve to be very clear and tangible.

And even then, it might not be cool enough to accomplish the goal of the client if they do not have a grasp of what cool means to their target market. You may be the one that has to define what’s cool to the client.