Evaluating a Crowdsourced Logo for Client

praxis
Thu, 23 Apr 2020 17:10:52 +0000
Business Issues

I have a client who’s got a kind of a side project going to his main business and he’s asked me to evaluate a logo that he’s had designed on a design contest site, like nintyninedesign or whatever, for this new venture.

I tried to blow it off by saying that I couldn’t give an intelligent opinion without a design brief, which he of course doesn’t have, but he’s pushing it.

I suppose that I’ll point that out again and maybe comment on the visual aspects of the design itself (without regard for branding). Don’t feel good about it though.

What would you do?

17 posts - 7 participants