Web developer asked for "negative logo"

coconutchamp
Mon, 20 Jan 2020 09:03:10 +0000
Web Design

Hello all,

I am very new to graphic design (and all self-taught).

I have created a blue logo for a company but their website background is an image with the sea- also kinda blue. So the logo is not very visible.
The web developer has said I should send a “negative version” of the logo.

Does this mean just reversing the colors? Or does this mean I should re-create the logo with all black?

I’ve tried looking for answers on google, but I’m not really finding what I need.
Some sources say just invert the colors, but that seems weird since the logo includes a sun and waves (the logo is for a travel agency) and if I invert the colors, the waves turn pink and the sun turns purple. Which doesn’t really make sense. Unless there is some background process web developers do with the negative image?

Thanks so much!

13 posts - 8 participants