Another year older, but the logo design industry shows no signs of old age. Like an unruly kid ripping through a stack of unopened presents, I eagerly dive into my annual logo report knowing an experience awaits. Sometimes it’s the gratification of what I’d hoped for, and the delightful surprise of unanticipated genius. Occasionally, it’s more analogous to underwear and socks, and I encounter the mundane or, rarely, the disappointing. Nevertheless, it’s evidence of industry vitality, and it’s all a gift.
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