As designers, we’re always discussing brands and branding issues. I’ve mentioned before that that I grew up on a cattle and sheep ranch in south-central Utah. Our family’s brand — the kind burned into cattle’s hides and painted on sheep’s wool — is a Quarter-Circle Seven. We’ve used it since, probably, the 1850s.
As a vegetarian who couldn’t stand the thought of burning cattle with a red-hot iron or castrating lambs with a knife and my teeth, I didn’t fit into a cowboy family all that well, but it’s is still a huge part of who I am. I thought it might be interesting to share the actual brand I grew up with and that got me thinking about all this kind of thing when I was just a kid.