I’m not a fan, I don’t like it, and I think it’s too basic. What do you think, do you use this program?
Adobe Express isn’t intended for professional design work. It’s an all-purpose tool aimed at the amateur and hobbyist market, so yes, it’s too basic and lacking in capabilities for serious design work.
I get where you’re coming from, Jeanie. Adobe Express isn’t really aimed at designers. It’s more of a lightweight tool for casual creators, small businesses and non-design teams who need to make something quick without diving into InDesign or Photoshop.
Adobe has been pushing it hard at the enterprise level too mostly for marketing and HR teams so they can create on-brand content without needing to bother the designer. I’ve been there before “We need a pizza party, or a charity night, or some work event” and next thing you know, you’re the one designing the poster, the invites, and running the raffle.
I think it’s more about speed and consistency rather than creativity or technical depth.
For what it is, it does the job social posts, flyers, simple videos, that sort of thing. But if you’re used to working with proper typography, layout control or print-ready files, it feels very limited.
So yeah, “too basic” is fair just depends on who’s using it and what for. It’s a good quick tool, but not a professional one.
On another note - Adobe have put a link directly to it in InDesign - under Templates or something, opens up Adobe Express, for some ungodly reason. There’s been backlash about that already.
Actually, much as I am not a fan of that kind of software, the export to express function is handy at the moment. I have a client – a hotel – and the owner wants staff to be able to do simple edits to things like monthly quiz night posts. I can design it, add it to a shared library as a template and they can open it, change the details of text boxes I’ve left unlocked and change dates. I don’t want to be doing those kind of updates, this way, I can protect the design, but give them the autonomy to be able to change it themselves.