As part of my PhD I aim to create some evidence-based principles and best-practice guidelines to inform decision making in regards to CPG packaging redesigns. To make this happen I need some industry knowledge.
Can you please help me by completing this short survey if you have been involved in an FMCG re-design (http://bit.ly/packredesign). Alternatively, maybe you know someone else that could participate? If so, I would really appreciate you forwarding the link onto them.
Your responses will be anonymous and will help shape the future of pack redesign research, and I will share the research findings with participants! You will just need to email me (email can be found at the end of the survey)
I really appreciate any help you can provide!