AI tools - Legal and Ethical Considerations

Hi all, posting here on a topic that has come up a bit in my reading on emerging issues/ trends in Graphic Design and seeking some perspectives. Here goes:
What do you see as some of the biggest concerns around the legal and ethical implications of using AI tools in the Graphic Design space? - Thanks

Other than some ambiguity about copyright issues, I don’t see many legal or ethical issues with AI regarding graphic design. You thought it worth asking the question, so how about if I toss it back to you to explain your concerns?

About as legal and ethical as people that source copyright images and content from Google or web search engines.

If it comes back to bite you it’s on you

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@Just-B Yes I was thinking mainly about potential issues around copyright and ownership of material, and questions like, if digital content is increasingly “co-designed” with machines, what responsibilities do designers have to disclose their use of AI?

I am a student currently, considering what the job role I’m aspiring to may look like in future years and evaluating what challenges may be ahead. Thanks for your feedback

It will be in the licensing of the AI model you are using. Like any stock or video sites, or templates, or software it all come with licenses or EULA that you abide to by just using it. It’s your responsibility to ensure you have read understand and implented it correctly.

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From what I can tell, so far, it’s a non issue for the graphic design field. It’s a big issue for illustrators, but not graphic designers. Graphic design and illustration are different fields with different skill sets and business models. I see people use AI to make pretty pictures, but I haven’t seen anyone use it to design a magazine, or a catalog, or an identity and campaign for a concert series. So I don’t see what the big deal is for the graphic design industry.


AI in design is of borderline use (so far) but the wider legal implications of its spread are going to get serious, and AI illustration and copywriting will be caught up in it. We can only hope that exceptions are made.

AI is about to be regulated in most countries, and it may be stringent. Why?

If you can have audio of the Mayor of London (a vocal supporter of equality and diversity) - in his own voice driven by AI - saying things that would get most people jailed for hate crimes; If you can have video of Trump saying Socialism is the way forward; then this becomes a valid legal defence. I never said that your honour, and you can’t prove that I did, because it might have been AI saying it with my voice (or in video).

There is introduced, by the use of AI deepfake, an element of doubt about the most accepted evidence which the legal system has no answer for. This will not be allowed to stand, and governments around the world will have no choice but to severely regulate the use of AI.


“I’m a great AI graphic designer.”

What does that even mean?

Right, pretty much like “I’m a great iStocker”.

Yes, that’s a very valid concern. I can imagine designers being involved in projects that use AI to deceive. What would have been impossible to do before has now become much easier.

Of course, deception has always been an ethical consideration for designers. For example, a considerable percentage of advertising is deceptive since it often exaggerates. The AI deception you described ramps up dishonesty in a new way and to a new level that probably warrants laws to address it.

The Willy Wonka-themed fiasco in Glasgow, Scotland, this past week is another good example of using AI to deceive. The promotions used AI-generated imagery to suggest a magical wonderland awaited attendees when it was a laughably low-budget affair that angered everyone.

Ah deception been part of game long time.

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