“Animates” is a new animation studio based in Kyiv. They wanted to focus on working with professionals: advertising agencies and video production studios.
The main task of Animates’ branding was to catch attention of art directors, designers and video producers, looking for animators for their projects. This is how the agency got the idea to use familiar for creative people elements of one of the most popular animation softwares.
They chose the recognizable selection tool and created adaptive dynamic logo. As the main colors the agency picked black together with yellow, pink and blue, which are also very typical for the mentioned interface. In order to show motion on static pictures they used image of trajectory of movement.