Apple is jumping into the creative tool subscription game. Looks like you can purchase the apps as standalone as well. At first glance, I don’t see anything that would replace InDesign. Pixelmator Pro looks like sort of a Photoshop / Illustrator mashup.
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I think Apple’s Creator Studio might be aimed at serious amateurs and semi-pros who create digital content for social media — Instagram, YouTube, Substack, TikTok, podcasts, etc.
They’re not professional graphic designers, photographers, videographers, reporters, or writers. Instead, they’re just people who think they can make some money or have some fun making digital content. They don’t need high-end tools. They only need tools that are easy to use and enable them edit images, shoot and edit their smartphone videos, create basic motion graphics, and add a little music.
Their goal isn’t to become experts in any of these things. Instead, they’re just the tools they need to make their online videos a bit more professional than the next person’s. They aren’t making enough money from their online efforts to justify hiring professionals. They need to do everything themselves, so Apple has bundled the software tools into a suite that will enable them to make their hobby videos and online tutorials, and to become amateur journalists, reporters, and creators of interesting online stuff.
I can’t be sure, but given the enormous amount of online content created by amateurs, there’s a market niche ripe for exploitation, so I suspect that’s what Apple is doing.
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I would not disagree with your assessment.
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“Creative imaging and design. Made for everyone.”
Around here, most billboards are now digital rather than printed wraps (and paste-up is even rarer!)
So that sorta makes sense. Motion not allowed though.
Yeh done some digital billboards perviously, but it’s still mainly paste up on the billboard stuff around here.
Only the smaller, side road billboards here are ever pasted up. The big billboards are all wrapped, and the electronic boards are replacing many of them.
I have a love-hate relationship with billboards. They’re fun and easy to design, and it’s always been nice to unexpectedly see my work as I drive down a busy highway.
On the other hand, most are a waste of money for clients. For some reason, clients can’t seem to get it through their heads that if the billboard can’t be read and understood in less than three seconds, it’s a total waste of their money. The electronic boards are even worse in that respect. Even if one does catch a driver’s attention, there’s a good chance it will progress to the next image in the rotation before it’s read.