Apple is jumping into the creative tool subscription game. Looks like you can purchase the apps as standalone as well. At first glance, I don’t see anything that would replace InDesign. Pixelmator Pro looks like sort of a Photoshop / Illustrator mashup.
1 Like
I think Apple’s Creator Studio might be aimed at serious amateurs and semi-pros who create digital content for social media — Instagram, YouTube, Substack, TikTok, podcasts, etc.
They’re not professional graphic designers, photographers, videographers, reporters, or writers. Instead, they’re just people who think they can make some money or have some fun making digital content. They don’t need high-end tools. They only need tools that are easy to use and enable them edit images, shoot and edit their smartphone videos, create basic motion graphics, and add a little music.
Their goal isn’t to become experts in any of these things. Instead, they’re just the tools they need to make their online videos a bit more professional than the next person’s. They aren’t making enough money from their online efforts to justify hiring professionals. They need to do everything themselves, so Apple has bundled the software tools into a suite that will enable them to make their hobby videos and online tutorials, and to become amateur journalists, reporters, and creators of interesting online stuff.
I can’t be sure, but given the enormous amount of online content created by amateurs, there’s a market niche ripe for exploitation, so I suspect that’s what Apple is doing.
1 Like
I would not disagree with your assessment.
1 Like
“Creative imaging and design. Made for everyone.”