Are mockups still necessary for experienced client

Design Resources
#1

Hi everyone

I’ve been thinking about the role of mockups in professional design workflows, and I wanted to get some insight from this community.

As designers, we often use mockups to present concepts, showcase deliverables, and help clients visualize finished results. But I’m wondering — for experienced clients or repeat clients who already know our design quality, are mockups still necessary?

Some questions I’m considering:

  • Do experienced clients still benefit from seeing work in mockups, or do they prefer raw files and direct previews?
  • Have you ever stopped using mockups for a specific client because they didn’t value it?
  • Are there situations where mockups actually slow down the process with experienced clients?
  • Does presenting mockups help in communicating emotional impact even if the client is experienced?

My current perspective

I find mockups useful for:
:heavy_check_mark: showing context and scale
:heavy_check_mark: helping non-design stakeholders understand the design
:heavy_check_mark: elevating portfolio presentation

But for some seasoned clients, they often ask for a direct layer review, skipping mockups.

I’d love to hear your thoughts, feedback, and real experiences — especially in professional or agency settings!

Thanks