Lately, my boss has been wanting me to ‘draft’ designs (mostly layouts with photo and graphic elements, sometimes infographics) before getting copy or content. Some of these are recurring types of projects that we do every year. However, I see the copy as informing the design choices, so this has been very difficult for me.
Is this a normal process?
I am pushing to have my boss start filling out a Creative Brief before I draft designs so I don’t waste time going down fruitless rabbit holes (boss is a communications director, not a designer). Any other ideas on what to do in this situation? Are they wrong to insist that I start designing before I have copy/content? Isn’t that a bad process?