“‘Artisan’, ‘heritage’ and ‘retro’ can join ‘authentic’ on the list of most over-used buzzwords in design and branding.”
I dislike both buzzwords and trends, because they hinder clear communication.
So I’m happy to see this article from Creative Bloq. 
Now if we could just ditch the word “leverage” and the sentence that goes “Whether…or…”
“Monetize.”
You people just can’t handle a new paradigm.
Paradigms plus 2 bucks might get you a cup o’ coffee.
“Creative.”
Such as … “I’m a creative.”
It’s always made me wince just a bit whenever I hear creative used as a noun. It’s become common to hear it used that way in our profession, but it still sounds like a sour note to me.
Yeah, me too. I think it sounds phony.
I’ve always heard Creative used more as a department rather than a job description.
Could just by the niche I’m in.
“We’ll send that back to Creative for a rework.”
“You’ll see that after Post gets done with it.”
“We don’t want background graphics that upstage the Talent.”
“Hello, all you creatives!”
I’ve been hearing “hustle” as a substitute for “job” quite a bit lately. As in “it’s my side hustle” or “it’s my main hustle.”
Now that just sounds sleazy.
Trouble is: any good alternative to a buzzword will become the next buzzword.
Heard this one twice today…
TL;DR
…and it became quite annoying.
Here’s another one that I find irritating: disruptive. Way overused. If everything is disruptive, nothing is disruptive.
I don’t know what that is.
EDIT: Looked it up. Stupid, surely. So mine would be SA;DA (Stupid Abbreviation; Didn’t Acknowledge)
©2019 Graphic Design Forum | Contact | Legal | Twitter | Facebook