It’s always made me wince just a bit whenever I hear creative used as a noun. It’s become common to hear it used that way in our profession, but it still sounds like a sour note to me.
I’ve always heard Creative used more as a department rather than a job description.
Could just by the niche I’m in.
“We’ll send that back to Creative for a rework.”
“You’ll see that after Post gets done with it.”
“We don’t want background graphics that upstage the Talent.”