Hello everyone,
I’m just starting my web development business and finished my website. I like some things about it but it looks a bit bald for me. Can you guys take a look at it and give me some advice or ideas on how I could make it more visually appealing but still style consistent?
You can visit my site on here: https://swdev.be
Thank you so much in advance, I would really appreciate all your help!
Hi Simonwyns, I like the website and specially the typography (you make your website can be read with the kind of font) but be aware of the color combination (that my only suggestion), white, black and blue is fine but certain colors does not combine…
@simonwyns You say the website looks “a bit bald.” If you meant “bland” not “bald,” I completely agree with you. Some of the things that I don’t care for are the generic stock image, inconsistent font usage (multiple sans serif font families used, headlines jumping from sans serif to serif on different pages), CaminoWeb not being integrated very well (either integrate it better or have it be a standalone site). Also, the language on the About Us page jumps from “we” to “I” and back to “we.” Is the company a “we” or an “I”? I think you need to do some work to inject some personality into the site so it will feel less like a stock template. A wise man once said, “You cannot bore people into buying your product. You can only interest them in buying it."
Side note: I am digging the accordion music! That seems like it would be a lost art these days.
@Steve_O I also don’t like using stock images, but having great pictures from my office (“ahum just room at home”) is really difficult so I think to start I will need that kind of images.
The different fonts is something I thought about already and after doing some research I thought maybe the homepage can be just all sans serif and the other pages the titles serif but maybe indeed you’re wrights it doesn’t create consistency.
I also thought about creating CaminoWeb as a stand alone website, but as I’m starting that costs another amount of money to deploy everything so I thought this could be the best start.
About the we vs I, it’s a bit double cause I’m all alone but thought it would be usual to speak in the w-form when you have a company website. Stuff to think about! I’ll let it all sink in!
Thank you very much!
Side note: yes yes accordion is something special right!
Just look here some examples :
Just check the top and then down, then green, blue and orange. See this link : https://www.pinterest.com/pin/196328864995251822/
I completely agree with @Steve_O, so I won’t repeat what he’s already written. However, I think there are deeper fundamental problems.
Your website is confusing. Of course, it makes sense to you because you built it. However, you need to identify your audience, put yourself in their position, and create a website that quickly resonates with them, engages them, and doesn’t leave them with so many questions that they quickly give up and leave.
For example, it took me several minutes to determine what you’re selling: design services, templates, campsites? You mention digital services, but exactly what are they?. Is it only building websites? If so, say you build websites. Otherwise, I would assume you also build apps.
Since I’m confused, I clicked the Services menu item and inferred that you build custom websites (even though the word “website” isn’t even mentioned on the entire page). But I also found out that you create “add-ons” for your websites, including social media setups. What is a social media setup? I could guess, but it would be just that. But wait a minute, I thought you also sell Canva templates, but you don’t mention that here. Are you differentiating between products and services?
You also link to Etsy, where you sell website templates, but you don’t even bother to mention the specs for these websites. Are they just HTML/CSS pages? Are they templates for a CMS? If so, what CMS?
I have no idea what Camino Web is. Seriously, no idea whatsoever, yet you seem to assume everyone will already know. Perhaps everyone in Belgium knows, but your website is available in English, Dutch, French, and Spanish, so you’re speaking to an international audience. Yet, you seem to assume your audience is just like you. Maybe I’m just naive, but it’s still a mistake not to provide basic information. Well, wait a minute. I just clicked the menu item titled “About” to read about you or your company. It’s there, rather than on the Camino Web part of the site, where you explain that it’s a pilgrimage that you’re passionate about.
I could go on, but I’ll finish with this. On your about page, you mention that you “serve clients” with “clear communication.” I’m sorry, but judging from your website, you really need to work on that clear communication.
You might think, I’m trashing everything, but I don’t mean to do that. I think you’re building something — a business — that could work. Still, you need to pull everything together into a cohesive whole that is clear, targeted, and built in a way that clearly and effectively addresses your target audience’s needs and desires; otherwise, they’ll simply leave.
