Here is the case. I friend of mine started working in a small real estate agency and showed me their website and logo. I usually don’t like doing work with friends but decided to show him how modern logos should look like using an old concept I made for another client and replacing the company name. Both companies are using a compass as a main element. Original client were in recruiting staff for ships and ended up using a lighthouse as their graphic element. It’s an old project but it looks much better than the logo the company is using. I know it kinda looks generic (also the reason it wasn’t picked by my client) but the point here is to compare both styles.
This is not an actual job and please feel free to share your opinions, critics, comments on both mine and client designs. He is pretty open minded and don’t mind this experiment.