If you have the requisite experience, which it seems you do, then the one thing I learned after my first year working for myself, is know your worth and donāt underestimate / undercharge. I think when we first start out, there is a tendency to be over cautious for fear of losing, or not even getting, clients.
After my first year of trading, I found I was charging far too little. I got work, but it was lower-end work. My accountant told me to double my rates. āWhat? Double?ā Says I.
He was absolutely right. Of course, you canāt take the p**s and start charging high-end agency rates, but if you are charging low, people assume that is your level. If you charge at the higher end, people also make the assumption that you must be good. You have to be able to back it up, but almost immediately, I got better clients and far more satisfying jobs come in.
The other advantage, of course, is that by charging a bit higher, you have ore margins to swallow the time when you do find you have underestimated.
Have faith in yourself ā as I say, as long as you can back up the higher rates, but I am guessing as you have done things the right way around and worked for someone else for a few years, you have made a measured decision to go it alone.
Good on you. It is not an easy thing to do. I remember I had a mortgage on a flat in London to pay when I decided to take the leap. Scariest thing Iāve done, but, also the best thing I ever did. Wouldnāt swap it for anything ā and I just closed my 30th year of trading and the end of my last financial year (god, Iām old!). It gets easier the longer you are at it.
Good luck.