That would signify to me that you’re not happy with it. One hallmark of good brand design is whether it can stand the test of time.
The thing is, it looks like your annual refresh is just a matter of someone deciding on a different font, but no font will shore up the failings in the original design. The moose doesn’t look like a moose. That squared nose and the angled, and angular, antlers are much more suggestive of a caribou or wildebeest.
And, at the risk of landing a true kick in the crotch, IMO, business names made up of two words that don’t normally go together are among the weakest in existence, and among those, the worst and laziest are an adjective followed by an animal. When asked for business naming advice, I’ve been quoted: “The world has more than enough Electric Frogs.” As I indicated, that’s just my opinion, but an honest assessment has to expose the fact that business names like Electric Frog trade only on the obvious juxtaposition, and can’t accomplish much beyond a momentary chuckle. Sure people might remember seeing it, but it’s that chuckle they remember, not the product.
So if you’re really sold on it, and can honestly believe it stands for something prospective clientele need and want, stick with Yellow Moose, but for this year’s refresh, redesign the graphic so that you’re not passing off a black wildebeest as a yellow moose. Pair that with a font t hat matches or complements the graphic and let it bake in the Market sun for a few years before you change it again.