I wondered if anyone knew of any major organisations that, as part of their brand/identity, developed a unique font/typeface? Recently Coca Cola have done so. Apple would be another company, originally with their own version of Garamond and other fonts more recently (although I suppose thse are adaptations, rather then brand new fonts).
I’m finding it hard to find many others – aside from in the various organisations’ logos.
With so many existing fonts to choose from, or adapt, what do people think about the effectiveness of this approach?