[1.-Burger-King-New-Logo-1400x0-c-default] Burger King’s brand new logo is a revival of their old logo from 1969. [BK_Rebrand_Stills_Signage_3-1] [BK_Rebrand_Stills_Apps_8_OOH] [BK_Rebrand_Stills_Apps_2_Social-1] [BK_Rebrand_Stills_Apps_3_Print-2]

I like it a lot, but I’m a child of the 70s. It’s novel, but I don’t think it will have long term appeal to the younger demographic they need. I’ll wager they’ll be back within a few years with another redesign.

The plastic-faced king is still in the TV spots I’m seeing, new-retro logo on the crown and all.

Their most recent logo with it’s ‘dynamic’ angle and reflective elements on the buns (remember using reflection on everything in 2009?) is just not timeless. It looks like it should have stayed in the early 2000’s. The blue swoosh around the burger always bothered me as well. The president at the a…

[image] terzdesign: The blue swoosh around the burger always bothered me as well. Yes, I remember the swoosh craze. When in doubt about what to do with a logo, just add a swoosh or a swoop to it. Problem solved. Toss in a reflection to give it a bit of 3d and it’s done. This could even be lo…

[image] Just-B: There’s no surer way for something to look outdated faster than to make it look trendy. This should be memorized by all graphic design students right before their graduations, so that in later days they can differentiate themselves from all the bosses’ nephews/nieces.

Follow up ad: [What idiot changed the Burger King logo]

Did a 5th grader write that? With a typo in the third sentence no less?

I agree it’s a horrid piece of writing (and typesetting) that self-assures a point has been made, but I don’t see one. So many fragments set as sentences. (I count 18 of them, I think.) [image] Okay, what?

That exact wording is what made me wonder what juvenile wrote this. A) you can better differentiate between flame grilled and fried on flat grill, and B) the obvious, snide and derogatory reference to a competitor. Very playground-esque But that typo, from BK corporate? Really? Or is this a par…

Is that a real Burger King ad? It doesn’t match their new branding visuals, which I like a lot. The copy is full of mistakes. The writing is bad. The dense, crowded, text-heavy type is terrible. The whole layout and concept reeks of amateurism. At first, I thought it was a schlocked-together parod…

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Burger King 2021 logo

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iraszl January 19, 2021, 12:37pm 14

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