Literally just had a conversation with someone - then literally saw this video straight after… uncanny
Makes sense right 
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Yes. This is why I almost never quote an hourly rate for clients. I might have a per-hour rate in mind that I want to make as I figure out how much to charge them, but I never mention that to the client.
Starting out, a new designer might take a week to design a brochure at XX per hour. After a few years of experience, that same designer might be five times as fast while producing much higher-quality work. Consequently, that designer might need to charge four or five times as much.
When a client chooses a designer based primarily on hourly rates, the lower rate of the inexperienced designer might seem attractive. What they don’t realize is that paying a highly experienced designer four or five times as much per hour might be more cost-effective since the experienced designer will get the job done much faster and produce better work.
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Yes it’s important to realise the interaction you experience and pay for.
Fixed rate for the first 3 proofs, then hourly. You have to keep people sober.