If it’s brand guidelines from scratch we have to build into the budget what the fonts cost.
The more seats you have the more expensive it potentially is.
Then figuring out if the fonts are transferrable for artwork/desgin/print purposes.
Can they be used in Apps/Websites etc. - do they need this. Is it cheaper without this for now and a possible add on later on with some type of commercial extended license for the font.
Think of it exactly like Software - that’s all fonts are - software.
You wouldn’t buy MS Word for a client to install on their computer.
They’d buy it themselves. And how many do they need.
It’s a pretty open ended question. Best thing to do I find is pick 5 or 6 fonts and do a mini-guideline with samples of each font in stationery and other marketing material.
Start with a small teaser guide - and then at the end of each presentation, you can include the price guide for purchasing such fonts.
Where it’s bought from - how many licenses they need.
You’re basically going to have to do some leg work for them.
If that’s what is agreed - all this takes time and patience to build up - and time is money. So they will be paying you for this work.
Or they can go take a look at some fonts themselves.
But you’ll need to guide them.