Pentagram’s work always warrants respect, but their recent redo of Calendly’s logo leaves me wondering. If you’re unfamiliar with Calendly, they make and sell subscriptions to office scheduling software.
I like what Pentagram has done with Calendly’s overall branding. It’s playful, fun, and makes a mostly boring product look interesting.
However, at the heart of the rebranding effort is a new logo that looks exactly like a toilet seat. Beneath the seat is a bowl full of blue toilet cleaner and other miscellaneous items that pop in and out of view. I can’t imagine what they were thinking.