AI-powered logo generators are making it easier than ever to create logos in minutes. But do they capture the essence of a brand like a professional designer can?
While AI can generate countless design variations quickly, does it truly understand brand identity, emotions, and long-term visual impact? Are AI-designed logos the future, or will human creativity always be irreplaceable? Let’s hear your thoughts!
No. The end.
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Smurf nailed it.
However, that is not the issue; the problem lies with there being such a proliferation of awful, ill-considered logos, be they AI-generated or cobbled together by unqualified idiots who think logo design, in isolation, is even a design discipline.
As a direct consequence of this overwhelming noise, expectations are driven through the floor. If all potential clients see is mountains of £50 logos, this is what they believe they need. Why would they pay a qualified designer a few grand to create a credible, effective brand identity? They don’t even know they need it. That’s the problem with ignorance is that it doesn’t know it is.
If you are constantly surrounded by people who tell you red is green, eventually you begin to believe it, especially when green costs a fraction of red. You’ll never see the danger signs.
I’ve seen both sides of the coin. Sometimes a client will hand over a rough, hand‐drawn sketch that requires nothing more than a tidy redraw in Illustrator, a simple conversion that’s priced on an hourly basis. And then there are projects that take months, with daily revisions, in-depth creative exploration, and real evolution of the brand identity. Those jobs, as you know, come with a whole different pricing structure.
I don’t want to be mixed up with the bottom-of-the-barrel gigs that churn out £50 logos or, worse yet, AI-generated designs that flood the market and drive expectations down. At that level, clients start to think that a mere doodle is a proper brand identity, and that devalues the craft of professional design. In my book, if you’re not willing to invest in a thoughtful, engaging creative process, then I’m not interested.
Ultimately, it’s all about quality, time, and the human touch. When you spend months perfecting a logo through back-and-forth revisions, you’re building something that isn’t just visually pleasing, it’s a genuine reflection of the brand. And that’s a whole different league compared to just redrawing someone’s sketch, or typing in some keywords and hoping that the Picasso server isn’t overloaded that day.