Can the use of google analytics make sense to be part of professional online eBook to track reader behavior (like page views) and use the eBook as a tool along with additional resources to build trust and generate leads for paid offerings. However, yet unsure since some people don’t fully understand the purpose of eBooks or how they differ from regular online content. The core question is whether analytics adds meaningful value, whether it’s needed at all, and whether the eBook along with additional resources (without tracking - perhaps would not learn what readers value in the book) can be effective. The audience is detailed and appreciate technical resources online. Also, would there be a reason not to place an eBook resource guide online - yet most marketing is online correct?