Canadian National Institute for the Blind: A Brand You Can Feel

[iraszl]

To give the CNIB a more inclusive brand identity, design agency Zerotrillion, Toronto, Canada created one that’s not designed to be seen.

https://d3nuqriibqh3vw.cloudfront.net/a_brand_you_can_feel_-_cnib_tactile_branding.mp4?sQdTJbhc0aZnP5pV8ZN8KpCeigfWkEHH

[Just-B]

This is fantastic!

Maybe more companies — not just organizations for the sight-impaired — should incorporate elements of a tactile nature into their branding.

[RedKittieKat]

This is really cool!

[PrintDriver]

There’s a new UV ink printer out there that does this. We’ve been looking into it because it also does tactile lettering and braille that we currently outsource. Trouble is the size is limited to somewhere around 18" x 24"