1.What is your job title ?
2.Are you a freelancer or company or agency ?
freelance. I started out in-house
3.Do you meet with your client face to face, online or sometimes face to face sometimes online?
I meet with them at their request. I have one client that I meet in person, quarterly, always coinciding with a photo shoot. There is another that I have worked with on a monthly basis for the last 15 years. I met them when I started, and we’ve talked on the phone maybe 6 times. But it’s been all email ever since. Most communications these days are by email.
- What is the challenges that you are facing when you are working with a client ?
I have a primary contact at each client, and there tends to be a high turnover rate. And the people they bring in are always new to marketing. I spend a lot of time educating them. I’d rather spend my time designing, than say, explaining rgb vs cmyk, or teaching someone how to annotate a pdf, again.
- When was the last time you meet with a client ? What was it for ? was it face to face or online ?
Last week. In person. Supervised their photo shoot.
- How many times do you meet with the client in a long project ?
It’s not the length of a project that motivates them to request a meeting. It’s the novelty or complexity, and they are looking for guidance and reassurance. Usually one meeting is enough. A designer friend of mine insists on meeting the clients constantly. He delivers proofs in person, and they are mounted on boards, and he unveils them, puts on a show and guides people through the work. He does that on every round of proofing. I just send dropbox links and tell them to call me if they want to talk. Everybody has their own system. I think it depends on the client and what they want though.
- What is the challenges ?
Trying to be original with clients who don’t really value that. They want everything to look like some other thing they’ve seen.
- What is the challenges of working digital ?
Democratization. Everyone has easy access to the digital tools to make ads, flyers and posters. I have clients who devalue their brands because they’ve got an employee with some time on their hands, and they don’t want them doing nothing, so they tell them to design some stuff. And it never matches the existing branding but they’ll send it out anyway. I don’t think that happened as much in the olden days.
Are you considering your self proffessional or amateur ?
This is my 30th year as a professional working in graphic design/photography.
What is your biggest problem with your client ?
Members of a committee waiting until the last minute to do a thorough proof… and then bombarding me with change after change that have to be done rush because we have a press date. The day projects go to print usually go like this… change, proof, change, proof, change, proof, change, proof, change, proof, etc.