I am a final year graphic design student and study my degree online. Our course doesn’t go into a HUGE amount of detail about target audience [finding a target audience and how to research in-depth - just the basics.] I have done a lot of independent study but am now at a point where I am finding it hard to decide on a target audience.
I have chosen a typographic brief where I need to choose my target audience and suddenly realise that my target audience skillset goes as far as researching for a specific target audience + the basics (demographics/behaviour/etc.) I do know about target audience, and I have learnt about researching for a specific target audience. But I am stuck on the correct target audience for a historical film book I am designing. I have been through multiple books and just can’t decide on a good way to go about choosing my target audience. Is there a good method for deciding on a target audience? Or any resources that detail choosing the right target audience and just a recap of target audiences in general would be appreciated too. Just to clarify, I am confident in researching a target audience but feeling a bit uncertain about choosing a target audience. It’s my Final Major Project. And I have sat staring at a page with a list of “film and art enthusiasts, film/art students, designers, museums, type enthusiasts” but then that is such a broad audience. I would like to create the book as a book for those who are interested in historical art movements, film, cinematography, typography and art - and would like to focus on young adults and millennial age group (ages 18-35). But just super stuck on this. I need to keep my age range specific. Any thoughts, good in-depth resources about CHOOSING a target audience, and any helpful tips greatly appreciated.