I am currently doing a College Assignment to encourage underrepresented groups to participate in Esports. The assignment has to be based out of York.
Esports is currently a male dominated environment and I have an assignment to move away from this bias and encourage a wide range of other groups of people to take up or get involved in Esports. This is the start of an assignment to potentially create a new business.
I would really welcome your view on the logo and whether it is achieving the objective of a more inclusive participation in Esports.
You probably shouldnât be âinclusiveâ to the extent you turn off the current demographic.
Also, a logo isnât going to do it.
The online culture has to change.
I know itâs for eSports. You said in the description.
Without your description I see âA castle in the backgroundâ and the title The Hidden Ones with a controller.
To me this says itâs a 1 player game - based around some sort of Castle adventure where you have find things around the castle or something like that.
It doesnât have any sports associated with it.
And in terms of sports - Iâm not even sure what âThe Hidden Onesâ mean?
Besides the pink - the only thing remotely calling to a demographic of girls - but this day and age boys were pink with pride and no issue around that stagnant blue/boys girls/pink that we grew up with.
On the plus side the logo shape is cool, the text treatment is lovely, really like âHiddenâ and also âONESâ.
Kudos on those elements.
But in terms of story and logo development itâs a hit and a miss.
