Hi, I am doing an art assignment over the summer about colour psychology and I have made a survey if anyone wanted to participate in what colours mean to them. Thank you for reading, this is the link: https://forms.gle/jvaqWbF4taj14bjW8
Wendy, you don’t need a survey. All you have to do is look up the subject (spelling “COLOR” instead of colour on Google, because this subject has been extensively researched by a number of highly respected colleges and universities over the years. I wish you the best of success with your classes.
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I tried to fill out your survey, but the first set of questions required that I have a “favourite colour.” I don’t.
As a designer, I consider how colors are used and whether they’re appropriate for the message, subject matter, target audience, and client. Every color has its place.
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Hi everyone,
I am working on an art assignment about color psychology and would love your input. I think if you could take a moment to participate in my survey it would be greatly appreciated.you should try to searched this however you found anything.
Thank you
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Thomassslly, are you the OP of this thread?
To the OP,
I looked at your survey.
There are way too many generic assumptions that a tyro would think are relevant with no cross reference to the culture or background of the person taking the survey (other than age, which is mostly irrelevant.) Someone’s favorite color has no real bearing on the psychology of color in the global sense and how it relates to graphic design.
Do background research first, then do surveys that might mean something.
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I filled it out - it was quick and easy.
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I dont understand why any colour would have any meaning except personal.
Explain Pantone Colour of the Year.
Of course, that’s quite valid and makes sense.
Colour beyond personal preference is honed into us both culturally and psychologically.
Colour preferences can be personal but on the other hand, colours have highly and globally recognised meanings that transverse cultures and contexts.
Red:
Often associated with danger, passion, or excitement in Western cultures, but it can signify good luck and prosperity in Chinese culture.
White:
Symbolises purity and peace in many cultures, but in some Eastern cultures, it is associated with mourning.
Black:
Commonly linked with mourning and sophistication in the West, but in other cultures, it might represent strength or masculinity.
Psychological Effects
Warm colours like red, orange, and yellow can evoke warmth, excitement, or aggression.
Cool colours like blue and green often induce calmness, relaxation, and sometimes sadness.
Branding and Marketing
Businesses use colour to evoke specific emotions or associations.
For example:
Blue is often used by tech companies (like Facebook and Twitter) because it’s seen as trustworthy and reliable.
Green is frequently used in brands related to health, wellness, nature and finance.
Despite personal meanings and general associations, colour perception can still be personal. A colour might bring comfort to one and might be negative to another.