Never heard the terms “lockup” or “coated” until now,
I will look into it thanks.
“Reversed” is also a new term.
Is it just the same logo on a solid background?
My problem with solid backgrounds…
is people assume the background is “part of the logo”.
so they cut it out with the shape, and then place it in another
shape and it turns in to a something like this…
it’s more likely to occur with none profit organizations,
with a lot of staff turn over… in which the logo files
get passed on and rebuilt, over and over and nobody
knows if it’s a decorative frame or accumulated junk.