About three years ago, I designed a word cloud graphic for a human rights organization. They wanted a map of the world where all the country names were positioned in their approximate locations to form the continents. Then they wanted all the odd bits that couldn’t be formed using only country names, such as peninsulas, islands, and various coastal outline shapes, to be formed from smaller words that pertained to human rights.
At first, it seemed like an impossible project, but I ended up using a variable font with a width and weight axis that enabled me to stretch, condense, and change the weight of the words to fit the spaces the rectangular spaces they needed to occupy. It was still time-consuming, but the variable font made it much less difficult than I originally anticipated.