You must be taking the piss… which is wearing thin on me now…
Sure, while we’re at it, let’s use glitter pens and Blu Tack to stick on some cut-out stars. Maybe hang a papier-mâché moon over the counter for extra flair.
Look, this isn’t an arts and crafts project. You can laugh all you want, but dismissing an actual printed menu design as if it’s a child’s collage is missing the point by a mile.
Yes, it’s a fast food menu. That doesn’t mean it shouldn’t be clear, properly typeset, and professionally presented. The idea that people eating comfort food don’t deserve a readable, well-designed menu is a bit rich. Plenty of chain restaurants spend serious money on menu design precisely because clarity sells.
Also, assuming the restaurant is too “cheap” to have any standards, or suggesting English doesn’t matter because it’s “probably not in English anyway,” isn’t exactly a constructive take. If it’s on a board or a screen, the same principles still apply: legibility, consistent layout, and avoiding eye-searing contrast.
And no, sketching the menu on black art paper and gluing it to white sheets isn’t how professional production works. It’s not 1982.
It’s not just about slapping some words on a page and having a laugh.
And for the record, printing white ink isn’t some DIY novelty. In professional offset printing, you can’t print white ink as part of the standard CMYK process because the press doesn’t have a “white” channel white areas are simply the paper showing through. If you genuinely want opaque white, you’re talking about either spot colour white ink, which requires custom mixing and extra plates, or using specialty processes like screen printing or flexographic printing. Even then, you need coated stock that can take the white layer without soaking it in or cracking. It’s not remotely practical for short-run menus unless you’ve got the budget and production expertise lined up. This is exactly why most designers avoid relying on white ink altogether and instead reverse the design or choose a lighter stock.
If you’re just laughing you’re in the wrong place…
