D&AD unveils Festival identity with new co-design tool, inviting the industry to 'Start with a Mark'

Today, D&AD has unveiled it’s festival identity with an exciting new co-design tool from experience and design studio Hato. The ‘Start with a Mark’ campaign calls on the industry and general public to build a collaborative visual identity for the Festival and New Blood Awards, inviting everyone to submit their ‘mark’. The campaign references the belief that every Pencil-winning campaign started with a mark.

Try here: https://www.dandad.org/en/d-ad-start-with-a-mark/

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