Swedish designer Daniel Carlmatz challenged himself to design a logo with a hidden meaning every day for a year. The results are pretty cool. See some examples below and more on his instagram.
I’m not sure if I’d call them logos, but for word illustrations they are great. I love some of the real subtle, but well done ones especially the negative space of the “puppy” example. Nice share!
Yes, some could become logos though, if the company name fits I guess.
Those are really clever. I love them!
I love these!!! So clever
I’m not so sure the meaning is “hidden”
Seems pretty out in plain view to me.
But they are cute.
I don’t see nudity in the nudist logo, but I’m looking real hard.
Instant inferiority complex…