I am working on creating a “2-pager” that needs to get people to want to participate in a project. What design tips do you all have for conveying that a flyer has a back? I want people to know to turn it over to read the whole thing.
A single-fold flyer?
A flyer with a front and back.
If people are hooked by what’s on the front, they will turn it over. If not, they won’t, but it doesn’t matter since they’re not interested.
As for flyers with a front and a back, I’ve never seen one that didn’t contain too much information. Flyers are like little billboards or posters with a bit more information. Few people will be interested enough to pick up a flyer weighed down by two pages of reading material.
Then again, I haven’t seen what you’re working with.
I second that the most important part is to be hooked by the front. Think of what would get a person to want to learn more and emphasize it. Then, without overshadowing the main message, you could indicate that there’s more at the back, either with some text, or with shapes (an arrow, a rectangle that seems to exit the page from the right e.t.c.) But even without that, if a person is curious they will usually take it in their hand and glance at the back as well.
First side would just say “If you don’t want to know about our Special Offers, don’t turn over” set in a large triangle pointing to the right. That should do it.
Good ideas so far - I’ll echo the other ideas, front needs to be attention grabber, make the hook irresistible. Clear headline, structure and visually striking.
Add subtle/visual clues
Turn over to learn more at the bottom corner
An arrow/partial graphic that looks like it might flow around
If it’s gonna be on a stand have a folded corner that reveals a peak at the back (Turn Over to WIN) sorta call of action
Or angled fold that shows some of the back
@Just-B makes a great point about keeping it concise front for the hook, back for just enough detail to prompt actions
This is just a stock tempalte - but it shows promise
Enough of a mystery to turn over - it could be better with a logo - or what type of business
JIMMYS HARDWARE STORE
COME ON DOWN
We’re NOW OPEN
for
Business
Please Turn Over for Promotional Offers!
Finger/Arrow/Triangle/any prompt