Most of my work is outsourced to me from other agencies / freelancers. I’ve recently started working with a new client who works in digital marketing.
He seems to want to discuss a lot of things with the client before I get to work on any designs. This has got me wondering if I should be doing the same?
So for example, when I was working on some logo ideas for one of his clients, we were all in a meeting. And he was suggesting that I discuss ideas for the logo with the client in the kickoff meeting… e.g. the kinds of imagery / symbols that we might use in the logo, and discussing what kinds of colours we might use.
This has got me wondering if I’m not being thorough enough in my meetings.
But I struggle to come up with ideas during meetings. Nor can I find a way to justify design decisions before I’ve even started working on anything, e.g. ‘I think this should be blue’ or ‘Perhaps we should base the logo on a tree’
My usual process is more like so:
Discuss clients’ business goals, values, competitors keywords etc
Present some moodboards to get more of an idea on what aesthetics the client likes (not so much the ‘concepts / ideas’ behind them)
I go away and collate all this information, get my head down and work on a bunch of concepts, seeing what ideas I can come up with and refining them how I see fit
Present to client, and revise based on their feedback
I’m curious as to how other people work? Do you follow a similar process to myself or more like the one my client uses?