Does my logo need to feature my name?

I am a freelance graphic designer and designing a logo for myself. My company name is basically just my own name

I used to just have my name typed out in a sans-serif, but have since got tired of being like so many other designers + agencies out there

My logo is a customised ‘B’ icon. This feels way more distinctive and very ‘me’ … but it doesnt actually feature my name

I tried, for hours, to incorporate my name but it just doesnt look as good, so Ive left it out.

My decision is that I can just include my name elsewhere in marketing material (e,.g, website, brochure front cover etc) so people see it that way.

But it looks way better as a logo if it is just the customised ‘B’ icon with nothing else forced in there.

This is just one person’s opinion but I think a spelled-out name is optional. I would probably say the opposite to most clients who are a bit clueless about the subtlties of visual branding. However, a good designer ought to be able to navigate the problem of making sure the stand-alone logo is visually associated with the designer’s business.


I used this logo for the 35 years I was in business for myself. It’s my initials the way I have always written them.


I saw the avatar and thought someone new joined the forum. No more spectacled squirrel?

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My 8-year old granddaughter who drew the squirrel is a College Senior at Georgia State, so I figured she’s had enough self-promotion credits by now. (LOL) I still like squirrels though! … I just figured it’s time for me to act my age! (LMAO)
And Steve, it’s like Eor said in Winnie The Pooh, “Thanks fer noticin!”:crazy_face:

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I am assuming your name starts with a “B”, even if you didn’t say it outright.

No. My take … In many ways, over time, you fill your logo with value whatever it depicts. There a lot of famous logos that does exactly that. Where the logo itself says “nothing” about the name at all and still everyone knows it. Nike’s swoosh, Pepsi, a lot of car brands and so on.

Still, you might get a slightly head start with a readable logo if you’re new in business in first meetings with potential new clients. No big deal though, probably your reputation has preceded your logo :slight_smile:

The likelihood of any one individual freelance designer, swimming in the vast sea of all the graphic designers out there, gaining the brand recognition of Nike or Pepsi is pretty near slim to none.

My own opinion on this is if your brand logo bug has no former association to the name you filed your business under, what’s to differentiate it from the landscaper down the street, other than the landscaper will probably have the company name attached to their logo. Why make it hard for potential clients to find you? It reminds me of doing image acquisition where my top end clients require true signatures on their usage contracts. They want a specific image but the only reference is a stock alias of DogVomit or something similar, that they are NOT going to roll in their credits. If I can’t find you, I won’t hire you.

Monogram logos are fine, but what’s preventing another designer with a “B” name from doing something similar? I agree with @PrintDriver that a freelancer’s logo for their design business is likely not as important or as memorable as their business relationship with their client.

If I were designing a logo today for a freelance business, I would avoid using any names or letters and stick to an icon. No matter how you present, you’ll likely be writing your name next to your logo anyway. Why not do something quirky or non-related to design to stand out? Your logo will rarely, if ever, be shown away from your work anyway (maybe a business card or website, but those can include your name).

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Hey @SurfPark … Great to see you! :wave: :grin:

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Thanks, yes this is pretty much what I’m thinking.

My logo will almost always be shown along with my name on there somewhere so it shouldnt take a genius to be able to work out what my name is… thats my hope anyway, lol