Good for her. She might not object to being associated with Samsung as a company, but once her image is used like this without permission, it becomes easier for others to argue that the image is in the public domain and is therefore free use.
In the US, Rights of Publicity are governed state by state. PITA when doing image acquisition sometimes.
Samsung is in South Korea. Looks like they protect a person’s likeness.
Hope she gets a good settlement.