Feedback Appreciated :)

Hello Everyone,

I’m new here and this is my first post which is about advertisement poster following Swiss style movement.
I highly appreciate your feedback please.

Thank you!
poster

1 Like

Welcome to the forum. For the future, you’ll want to post designs that require feedback into our Crit Pit section.

This design has a good start, but there are many issues. I’ll list them:

  1. The entire top left corner is an issue with inconsistent type size, baselines, and type choices. It is not cohesive at all.
  2. The treatment you’ve done for the S and P in Suit Shop is interesting, but it isn’t carried through for the rest of the title. Commit to it.
  3. I think the color overlay on Suit Shop is going to be a nightmare to print.
  4. I don’t understand what the white and gray shape on the right is supposed to be. It also has some confusing angles and sight lines that don’t match up with the type.

If by Swiss you’re referring to the International Style (more or less goes by either name), this really is not Swiss.

That style would likely not have the unusual treatment of the S and p. Why did you treat those letters like that — especially the S? Perhaps you found the following, which is not an especially good example of Swiss design:

image

You horizontally squished the word CLEARANCE, which compromises the typeface’s design. A far better alternative would be to choose a condensed typeface. As an almost universal rule of thumb, don’t artificially condense or stretch typefaces.

You won’t find many Swiss posters with serif typefaces in them.

The Swiss style relies heavily on aligning objects to underlying grids, which are not obvious in your poster.

Here are Google search results for Swiss posters: https://goo.gl/tBTaUc

yeah, we have a whole classroom full of Not Enough Research here.

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