Hi there!
Quick Intro:
I’ve recently gotten back into graphic design after a long hiatus. I don’t have a formal education and I know I still have a lot to learn so this is my first attempt at re-learning some old skills while learning many new ones.
The Project:
My family member asked me to design a logo, some business cards, and a website for him. He owns a real estate development company which focuses on building high-end/luxury homes. We landed on the branding being intending to be “old money but feels modern” (hopefully that’s a strong enough descriptor, if not please let me know)
What I’m looking for:
I would love some constructive feedback on this project so far, it’s still in progress but I want to get my work out now to improve faster. I’d love to know what I should be working on, essential gaps in knowledge that you can see, or any sort of feedback you feel would help me improve.
Logo + a couple variations:
I’m not sure how much to describe my thought process but I’m assuming some explanation would be useful. Obviously it’s an H with the top part making the silhouette of a roof, then the bottom swoosh is meant to balance the logo while also making a D. I added the sweeping ends to indicate movement, make the logo feel alive, and balance the mark so it didn’t feel too vertical. I had many ideas for this logo but I kinda knew beforehand I wanted it to be a monogram, I just liked how the letters interacted with each other. The primary color being champagne-y is meant to compliment future print material which will include a copper/brass foil texture. The copper texture is related to the copper piping my family member likes to include in projects.
Business Card:
The real challenge here for me was learning to create a typographic hierarchy, I think it turned out okay but I’m here for critique so please let me know.
Website :
It’s just the landing page, I know its super bare bones right now but any feedback would be appreciated. hechtdevelopment .com Edit: Sorry if the website isn’t loading right now, I’m working on getting it back up.