My initial critique still stands. I think it’s a good-looking and well-designed site that will work quite well.
However, now that we’ve moved past that and are drilling down on the details, I agree there are things to improve. I’m not sure how much control you have over this in Wix, but the mobile and tablet versions have some layout issues. For example, the typography on the left side of the third slide of the main front-page slideshow carousel gets cut in half on my tablet. There are other instances where things just don’t readjust themselves correctly for various screen resolutions, but now we’re getting into Wix-related issues, though, I think, which brings up the whole WYSIWYG drag-and-drop issue that lies at the heart of my dislike of Wix.
About the fox logo: it’s a nice looking mark, and I like it. It’s clean, simple and has an air of sophistication to it. However, further down the page you’ve used another kind of fox with a completely different personality — more crudely drawn and with drops of water (or something) spraying off its head. You’ve even placed equally crude type over that fox that doesn’t match any of the other typography on the site.
The further down the front page I go, the messier things seem to get. The footer has all kinds of random, superfluous stuff in it, for example. The testimonials, come across canned bits of stuff thrown in to meet somebody’s proclamation that testimonials boost sales. They do, of course, but not when they seem inauthentic or the result of some generic and ill-designed module that clashes with the rest of the site.
The infographic on the front page — how can tea help me section — is really sort of scattered and is a distraction. I don’t think it adds anything visually useful.
In addition to the comments already expressed about typography, I’m not a fan of letter spacing lower case, and I’d definitely use curly apostrophes in the headlines rather than the straight up-and-down variety.
Your blog pages definitely need improvement. You’ve inexplicably switched over to a serif typeface on them, which just plain inconsistent with everything else and really sort of jarring. I could mention lots more about what I’d do with other inside pages, but I have a hunch that you see these things as well because they come across as though you’ve put all your effort into the front page while neglecting them.
Again, though. I really like the overall initial feeling I get when I see the front page. It’s when we start into into the weeds of the site where things start to break down a bit.
The thing that I touched in in my first post about you possibly losing perspective, I think, might be at the heart of some of the clutter. I’m not so sure that you haven’t lost sight of the bigger picture in favor of concentrating too much on the individual pieces. The entire site needs to be unified and simplified in a way that’s consistent with that initial positive impression that, I still think, comes across very nicely.