Heya,
I’ve done some new banners as a test assignment for one of energy companies.
The text & colors were given to me, I designed the rest.
Got the photos, added CTA etc.
But the banners got rejected and somebody else was chosen, can you tell me what I can do to improve my banner work?
Thanks.
Was this for a job application?
Your designs are fine. The only problem I see isn’t your fault since they supplied the text. That problem is that unless readers know about Encall and its services, they will have no idea what the ad is about.
Employers and clients often have their reasons for preferring this or that, and as often as not it comes down to their personal likes and dislikes rather than something more objective. When clients have three options, they often choose the poorest one. We all run into it.
You know there’s no CTA, right?
First one could be anything - cost of living -
Go over your head - this means too difficult or strange for you to understand
So it’s not apt to the problem at hand.
You’ve added icons - a house, a chart, lightbulb/mans hat, lightening bolt, shopping cart, water drop.
Yellow on blue - hard to see for my eyes.
They don’t really say anything - what are they are for?
What does ‘lower your load’ mean?
I’ve heard of ‘lighten the load’ - I’ve heard of ‘reduce the load’ but not ‘lower your load’.
2nd one
So you can help - help who? How?
Without worrying? How?
What’s the company? What’s the issue? What’s the solution?
What action do you take?
Where do you go when you see the add - what’s the provocation for moving forward and doing something?
Yes, it was.
Unfortunately, I couldn’t change the text they gave to me.
Thanks for the feedback.
Smurf, the next big thing in the US is to let utility companies access your Nest device so they can lower or raise your house temperature to “lower the load” on the grid. In otherwords, do your part to supply electricity so someone else can charge their car. It’s currently being conflated with “virtual power plants”… but anyway…
I’m betting this is for a contest of some sort.
Do these fit the constraints of Meta advertising? What happens when they are reduced to the size of a sidebar banner ad? On a phone? Your icons will be too small and your color contrasts aren’t going to work.
Are these ads for two different things? The two don’t equate. The top one seems to point to not letting your bills put you under water. The tiny icons seem to suggest household bills, though two are redundant.
The second appears to be for saving energy “to do your part to conserve…”
Yet you use an old-style lightbulb (cliche.) Hardly a conservative choice.
Yeah, we got a mailer from our electric company offering us a free smart thermostat with the caveat that they get access to it. That would be a hard no.
It’s coming though. The article I was reading that was suggesting home thermostats were part of the ‘virtual grid’ was on NPR (the reporter should look up the term.) They are already starting the spin on letting the electric companies decide who gets to swelter or freeze, and to do your part, “for the common good,” because there are too many electric things and not enough power. They even suggested the electric companies can slow production at companies in order to reduce load. That’s a winning argument… not.
I get it if I had solar panels and excess power to offer to the ‘virtual grid.’ But the electric company won’t allow it in my town (and a few other surrounding towns) because their infrastructure can’t handle the backfeed load. Or so they say. I’d jump on electricity discounts by having solar panels installed.
We have solar panels and the excess power is fed back to the electric company who pay us for the excess electricity back to the grid.
See how confusing it is for people not in the know.
