Hi, I’m looking for feedback on this personal project, some of the mockups aren’t filled in as they’re rough drafts but I wanted to get general thoughts and feedback on where to take this project from what I have so far. I was thinking of adding illustrations to complement the brand identity? or does it already work well without? Any kind of feedback would be much appreciated, thanks!
Cove is a new youth hostel and safe space opening up in the heart of London. The non-profit works with teenagers and young adults who are either homeless, in between housing or looking for support to get away from a life of crime or abuse.
With its latest space due to open this summer, the non-profit is looking for a disruptive, eye-catching brand identity to help guide its marketing materials and ensure its awareness campaigns are consistent, memorable and impactful.