I am not sure if a topic like this has been really talked about that much so I thought I would start a new thread.
So I have never really done any sort of true marketing other than creating my website and the occasional post on social media. However, I have started to do more and of course, the first thing any marketing expert tell’s you is “find your target audience”! I am not sure if any other freelance designers have fallen into the big black hole that I have fallen into but just like so many I have to ask myself as an overall general designer what would be “my target audience”.
If you’re like me and have worked as a freelancer for so many years on almost any project, I can safely say its hard to ask yourself “what or who is my target audience”?
For example, I can wake up and start work on a retail packaging project for one client, then jump over to a corporate brochure or flyer for another client and the end the day working on a social media ad for a totally different client. So by the end of the day I enjoyed working on a variety of projects and still ask myself “who or what is my target audience”?
I would love to hear from other seasoned freelance designers to get their opinions. No offense to the freelancers just starting off as this topic would probably be very beneficial to you so that you don’t fall into the same hole that I stepped in.
Waiting to hear some feedback… heck maybe even some suggestions!