I would like to focus on a topic that discusses the effectiveness of rhetorical tropes (visual metaphors/synecdoches/metonyms) in advertising. I also would like to discuss archetypes and stereotypes and how effective they are towards creating impact/persuading and forming a more emotional connection.
I am not sure what the correct word is for the above. (archetypes/stereotypes/visual tropes)
Would they be non-literal representations? Forms of representation? I brought up the topic of codes with my tutor, who suggested this would be the term to use instead of “visual tropes” as I was initially going to just focus on those. Would it be correct to have my essay topic as one that argues/measures the effectiveness of the application/use of unconscious codes in graphic design for advertising? I am concerned about plagiarism here, so I am keeping it brief. But I am stuck on a broader term for rhetorical tropes, archetypes, stereotypes. Are those “unconscious codes”? If referring to theories such as Barthes/Eco, for example (more broadly, semiotics). Or what is a better word to use for all of them?