I need to animate a video about “Packaging multiple rugs for return”, but I’m undecided on which style to go with. We currently have two options: a simple black-and-white animation from the previous designer or a more realistic approach using photos in motion graphics. Which style do you think would be best to convert the original video into?
I prefer the original video since seeing someone perform the task provides more nuanced information. However, I’m unaware of why you need to change it to one of the other styles. Is there information missing from the original video that would be better conveyed in one of the other styles?
For example, the video about picking rug sizes benefits from a top-down view, which seems best suited for visually explaining and solving the problem. A straightforward video shot at ground level with someone using a measuring tape would not show the problem or communicate the solution as effectively. However, this reasoning doesn’t apply to rolling up a rug and wrapping it with plastic, which is probably best done as a viewer watching someone perform the task.
Although the line animation is fun to look at, I suspect it’s the least effective of the three at communicating information unless, once again, the information lends itself to that style. For example, in the animation, the goal seems more about creating user engagement than demonstrating how to perform a task, which might make it an appropriate choice.
I think the best style in an instructional video is the one that communicates the information most effectively. However, there’s also the matter of maintaining stylistic and brand consistency with the other videos on the site.
By the way, I’ve upped your user level by a notch, enabling you to post direct links.
Thanks for the response! I’m on the same page. They’re aiming to create a new version for single returns, and since we can replicate the previous video, they want to maintain a consistent style across all of them. I agree the line animation is fun, but it doesn’t convey the message as clearly as it could. This approach will keep everything cohesive, simple, and cost-effective. (Thanks for upping my level)