I completely agree with Just-B and moreover, Iâd add that the ideas you are trying to shoehorn together are less ideas and more clichĂ©s. You are approaching the job from completely the wrong angle â as most home-made, kitchen table logos do.
Even if you could get that to work visually, what would it say about your business? Clichéd, hackneyed, obvious and unoriginal? Not a great opening gambit for potential customers.
Itâs all about horses for courses. Stick to what youâre good at and use it to earn the money to pay for someone who knows what they are doing. Furthermore, donât be tempted to go to one of these ÂŁ50 logo designers, or competition sites. Do your homework, build a relationship with someone you trust and are prepared to divulge details of your company to, in order to build a solid brand (not just a logo) for your company. Youâll get what you pay for.
The right designer will, from the outset, begin by asking you a whole load of questions to determine your goals, aspirations, market, practices, etc, etc, in order to communicate what your business is to exactly the people you want to be talking to and, most importantly, in the right tone of voice.
Donât assume, branding is some high-brow, high ticket price blue-chip corporate thing. It is just as important â if not more so â for small businesses as it is for large ones. It is not going to be ÂŁ50. If it is, it wonât work for you. Expect to start in the lower four figures for a very small business, depending on your needs. This may seem a more than you may want to pay, but how much did you pay last time you had the plumbers in? It all depends on how much you value your business and its credibility. A good designer should be able to accommodate a reasonable budget, but cheap almost always comes with a high price tag.
A solid, effective brand is more than capable of increasing your income and raising your standing. These days a brand can be between 15 and 20 per cent of a companyâs worth â far more for certain brand-led businesses.
A few years ago now, I had a client approach me who ran a small kidsâ pre-school class. She wanted to expand, but was savvy enough to know, that her kitchen table scribble she used as her logo just wouldnât cut it if she wanted to play with the big kids. I have been working with her for a number of years now and she has probably 60+ classes across the country. She is not high budget, by any means, but I understand her business and her target demographic, etc, so when she needs something doing I understand what it is she needs to say and who to. That pays her dividends in the long run.
I imagine, this must be similar for you, in that, once you understand your clientsâ needs, going forward, youâll work faster and more effectively because youâve already done the groundwork.
Hope this helps.