I am in the process of building my personal brand as a freelance Graphic Designer as I recently realised that it needs a refresh. It’s one of those times when you realise that you keep designing brand identities for others but when you look at yours, it really isn’t good enough. And to be perfectly honest with you, I find it quite difficult…
Where do I start? The logo of course but do what? The same thing I do for my clients? Start with creating mood boards and show them to myself to get feedback? (only joking but I hope you know what I mean!)
It would be good to get some opinions on this. How do you build your brand identity as Designers? I mean, apart from having a website to showcase your work, my question is deeper than that. I’m talking about the actual brand/tone of voice/values (if any, although I think we should have values) etc…
- Where would you start from?
- Do you use your own name or do you use a different name?
- Do you convey a certain message through your brand?
- Do you tell a story through your logo?
Please let me know if I’m not being clear here (I’m finding it hard to explain) and I’ll do my best to ask the question in a clearer way.